Top SEO Interview Questions and Answers
Have you been in search of an SEO job lately? If so, you’ve probably come across the dreaded interview question: What’s your favorite color? You might be nervous about making it through this interview, but if you know what to expect, you can ace your interview without breaking a sweat! To help you out, we’ve put together this list of questions and answers that will help you ace your interview and impress your interviewer! Just think — one more step down the road towards landing that dream job!
What is SEO?
Search Engine Optimization, or SEO for short, is a technique that can be used on a website to improve site visibility amongst search engines. It is a means of increasing the quantity and quality of traffic to a site from search engines, ideally resulting in increased revenue. There are many different factors that go into good SEO, from keyword research and site structure to on-page content and link building. A successful SEO campaign can take a lot of work, but it can be well worth it in the end.
Type of SEO
On Page SEO
Off Page SEO
What is On Page SEO?
On page SEO refers to all the things you can do on your website to help it rank higher in search engine results pages (SERPs). This includes optimizing your title tags, meta descriptions, header tags, images, and more.
What is Off Page SEO?
Off page SEO refers to all of the activities that you can do outside of your website to help improve your rankings within search engine results pages (SERPs). This can include things like link building, social media engagement, and creating informative content.
What is Technical SEO?
Technical SEO is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. Technical SEO includes on-page optimization, off-page optimization, and technical aspects like site speed and architecture.
What is Backlink?
A backlink is a link created when one website links to another. Backlinks are also called inbound links or incoming links. When your site appears as the target of a backlink, it means that someone considers your site valuable enough to link to it. Search engines like Google use backlinks as one factor in determining a site’s rank
What is called Organic Traffic?
Organic traffic is the term used to describe visitors who arrive at a website through a search engine results page (SERP). This means that these visitors found your website by using a search engine like Google, Bing, or Yahoo!. Search engine optimization (SEO) is the process of optimizing your website so that it can rank higher in the SERPs for certain keywords. This will result in more organic traffic coming to your site.
What is Internal Linking?
Internal linking is the process of linking one page on a website to another page on the same website. This is done in order to help website visitors navigate the site and find the information they are looking for. Internal linking can also help improve a website’s search engine optimization (SEO) by making it easier for search engines to crawl and index the site.
What is External Linking?
External linking is the process of linking to other websites from your own. This can be done in a number of ways, such as through blog posts, social media, or even in the comments section of other websites. External linking is important for a few reasons. First, it helps to improve your website’s SEO by giving it more link juice. Second, it can help to increase traffic to your website by giving people more places to find you.
What are Nofollow Link and Dofollow Link?
Nofollow links are those that have the rel=nofollow attribute added to them. This is typically done to links that point to untrusted sources or that the website owner doesn’t want to vouch for. Dofollow links are those without the rel=nofollow attribute. These are the links that pass link juice and help improve your website’s SEO.
What is SERP?
SERP stands for search engine results page. It’s the page you see after you enter a query into a search engine. The SERP includes organic results, which are based on the search engine’s algorithm, and paid results, which are advertisements. The organic results are the main focus of SEO.
What is the use of keywords in SEO?
Keywords are the foundation of any good SEO strategy. They help you rank for the right terms, build relevant traffic, and improve your overall ROI. But how do you choose the right keywords? And once you have them, how do you use them effectively? Here are the answers to some of the most common questions about keywords and SEO.
How to do Keyword Research?
Search volume and competition level were ascertained using keyword research tools like Google AdWords Keyword Planner, Moz, Ahref, SEMrush etc.
What is long tail and short tail keywords?
Such keywords or sentences having index three or more words are called long tail keywords.
What is Keyword Density?
Keyword density is the number of times a keyword appears on a web page divided by the total number of words on the page. In general, the higher the keyword density, the more important that keyword is to the page. The ideal keyword density is between 1% and 3%. Anything over 3% is generally considered to be too high, and anything under 1% is usually too low.
What is Keyword Difficulty?
Keyword difficulty is a measure of how difficult it is to rank for a given keyword in organic search. It’s a valuable metric for determining whether or not you can realistically achieve high rankings for a given keyword. There are a number of factors that contribute to keyword difficulty, including the competition level and the quality of the content that already ranks for the keyword.
How do you optimize the SEO of the website?
To improve the SEO of a website, we have to do many things like:
- Doing keyword research.
- Quality content.
- Increasing the loading speed of the website.
- Creating Quality Backlinks.
- On page SEO.
- Off page SEO etc.
What is the ALT Attribute and what is its significance?
The ALT attribute is used to specify alternative text for an image, if the image cannot be displayed for some reason. The value of the ALT attribute should describe the image, so that a user knows what the image is about. The ALT attribute is important for accessibility, as it allows users who are blind or have low vision to understand what is on the page.
What is Meta Tag? How many types are there?
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. There are four types of Meta tags: Title, Description, Keywords, and Robots.
What is Meta Description? What is its use in SEO?
A Meta Description is a short description of the page that appears in the search engine results. It is not used by Google in their ranking algorithm, but it is important for driving organic traffic to your website. The Meta Description should be relevant to the page’s content and should include keywords that are related to what the user is searching for.
What is Sitemap?
A sitemap is a file with a list of all the pages on your website. This list allows search engines to crawl your site more effectively and helps them understand your site’s structure. A sitemap also makes it easier for users to find information on your site.
What is Google Bot?
Google Bot is the web crawler used by Google to discover and index new and updated content on the internet. When you publish a new blog post or make changes to your website, Google Bot will visit your site to check for new content. If it finds any, it will add your pages to the Google index so that they can appear in search results. To learn more about Google Bot, check out this guide.
What is Domain Authority?
Domain Authority (DA) is a metric created by Moz that is used to predict how well a website will rank on search engines. A DA score ranges from 1 to 100, with higher scores indicating a greater ability to rank. Factors that influence DA include age of the domain, number of inbound links, and quality of inbound links.
What is the limit of words in Description and Title Tag?
While there is no limit on the number of words you can use in your title tag, it’s important to keep in mind that search engines will only display the first 60 or so characters of your title. This means that you should try to make your titles as concise and keyword-rich as possible. As for the description tag, while there is no official word limit, it’s generally recommended to keep your descriptions under 160 characters.
Meta Title: 55 – 60 characters.
Meta Description: 150 – 160 characters.
What are LSI Keywords called?
Latent Semantic Indexing keywords are those that are related to your main keyword, but aren’t necessarily exact synonyms. They help Google understand the context of your content and can improve your SEO.
What is Anchor Text?
Anchor text is the visible, clickable text in a hyperlink. It is the part of a link that users can see and click on. When optimizing your website for search engines, you will want to use keywords in your anchor text so that your site comes up higher in the search results. The more relevant your keywords are to your website, the better your chances are of coming up in the search results.
What does page rank (PR) mean?
PageRank is an algorithm used by Google to rank websites in their search engine results. It is a measure of the importance of a website and is used by Google to determine which websites to show for a given search query. The PageRank algorithm takes into account the number and quality of inbound links to a website, as well as the quality of the website’s content.
When was Google created?
Google was created in 4th September 1998 by Larry Page and Sergey Brin while they were both PhD students at Stanford University in California. The name Google was actually a misspelling of the word googol, which is a very large number (10^100). The name reflects the mission of the company: to organize the world’s information and make it universally accessible and useful.
What is Google Algorithm?
Google Algorithm is a ranking system that Google uses to determine which websites should be displayed in response to a user’s search query. The algorithm takes into account more than 200 factors, including the website’s content, backlinks, and social media signals. Google regularly updates its algorithm, which means that SEO strategies must also be constantly updated in order to be effective.
What is Google Panda and Penguin Updates?
Google Panda and Penguin are two of the most important updates that have been released by Google in recent years. These updates are designed to improve the quality of search results for users, and to crack down on sites that engage in black hat SEO practices. If you’re interviewing for an SEO position, you need to be familiar with both of these updates. Here’s what you need to know about each one
Panda Update: This is to penalize low quality content. They make the Content according to the guidelines of the system.
Penguin Update: These are websites penalizing bad and spam backlinks.
What is Crawling and Indexing?
Crawling: When search engine bots see all the content of a website, then that process is called crawling.
Indexing: When the search engine organizes and stores the crawled content in its database, it is called indexing.
Where do you check your website traffic?
You can check your website traffic in a number of ways, including Google Analytics, server logs, and click tracking. Google Analytics is the most popular option, as it’s free and easy to use. Server logs give you detailed information about who is visiting your site and when, while click tracking can help you see which links are being clicked on the most.
What does error 404 page mean?
An error 404 page is a web page that is displayed when a user attempts to access a web page that does not exist. The most common cause of this error is a mistyped URL. Other causes can include a web page that has been deleted or moved, and a misconfigured server. This error can be frustrating for users, as it can prevent them from accessing the content they are looking for.
What does 301 Redirect mean?
301 redirects are used to permanently redirect one URL to another. The most common use is to redirect non-www versions of a website to the www version, or to redirect HTTP to HTTPS. When a 301 redirect is used, search engines update their records to reflect the new location of the page.301 redirects are used to permanently redirect one URL to another. The most common use is to redirect non-www versions of a website to the www version, or to redirect HTTP to HTTPS.
What tools are used for SEO?
Although there are many tools, but some of the most used tools are as follows:
What is AMP and what are its benefits?
AMP, or Accelerated Mobile Pages, is an open-source initiative that aims to improve the performance of web pages on mobile devices. AMP pages are designed to load faster and be more responsive than traditional web pages. The benefits of AMP include improved user experience, increased traffic, and higher conversion rates.
What is Google’s RankBrain?
Google’s RankBrain is an artificial intelligence system that helps Google interpret search queries and provide more relevant results. RankBrain uses machine learning to understand the relationships between words and concepts, and how they are used in different searches. This allows Google to better match a user’s query with the most relevant results.
Is it necessary to use HTTPS in the website for better SEO?
HTTPS is the standard these days for any website that wants to rank well in search engine results pages. Not only is it a ranking factor, but it’s also a requirement for some advanced features, like AMP. Plus, users are more likely to trust a site that’s HTTPS secured, which can lead to more conversions. In short, if you want your website to perform well in SEO, you need HTTPS.
What is Google Search Central or Webmaster Tool? and what does it do
Google Search Central is a free service that helps you manage your site’s presence on Google. It lets you submit and update your sitemap, see how Google is indexing your site, get performance reports, and more.
How to remove bad backlinks from your website?
If you notice bad backlinks on your website, there are a few steps you can take to remove them. First, try contacting the site owner and asking them to remove the link. If that doesn’t work, you can use Google’s disavow tool to tell Google not to take the link into account when crawling your site. Finally, if all else fails, you can try removing the link yourself by deleting the page or changing the URL.
What is CTR?
CTR stands for click-through rate, and it’s a metric that measures the number of times a user clicks on a link in search results divided by the total number of times that link appears in search results. A high CTR means that users are finding your content relevant and useful, and it’s a good indication that you’re on the right track with your SEO efforts.
What is Bounce Rate?
Bounce rate is the percentage of visitors who leave your site after viewing only one page. A high bounce rate indicates that people are leaving your site without taking any further action, which means that you’re not providing a good user experience. There are a number of reasons why someone might bounce from your site, including poor design, slow loading times, or irrelevant content. If you want to improve your bounce rate, you need to figure out why people are leaving and then take steps to fix the problem.
What is the difference between Organic, Pad and Referral Traffic?
Organic traffic is the result of unpaid or free search engine results. Paid or sponsored results are not included in organic traffic. Basically, any traffic that you don’t have to pay for is organic.
Organic Traffic: Free traffic coming from search engines is called organic traffic.
Paid Traffic: The traffic that comes through advertisements on search engines is called paid traffic.
Referral Traffic: Traffic coming from any website other than search engine is called referral traffic.
What is featured Snippet in Google?
A featured snippet is a summary of an answer to a user’s question that is displayed on the SERP. This summary is extracted from a web page and featured below the search result. Google uses featured snippets to help users find the right information quickly and easily.
What is Keyword Stemming?
Keyword stemming is the process of breaking a keyword down into its root form. For example, the keyword running can be stemmed to run. This is important for SEO because it allows you to target a wider range of keywords while still maintaining relevancy to your original keyword. In addition, it can also help you rank for misspellings and related keywords.
What is Guest Posting?
Guest posting is when you write an article for another website in order to build relationships, increase your exposure, and gain backlinks to your own site. When done right, guest posting can be an extremely effective way to grow your business. Here are a few things to keep in mind when guest posting:
- Make sure the site you’re guest posting on is relevant to your industry.
- Write high-quality, original content that will add value to the site you’re guest posting on.
What is Mobile Friendly website? Is it necessary for SEO?
A mobile friendly website is a website that is designed to be easy to read and navigate on a smaller screen. This is important for SEO because more and more people are using their mobile devices to search the internet. If your website is not mobile friendly, it is likely that you will lose potential customers or ranking in search results.
How to increase website page speed?
There are a few key things you can do to increase your website’s Page speed:
- Use a content delivery network (CDN).
- Optimize your images.
- Minimize HTTP requests.
- Use caching.
- Reduce the amount of code on your pages.
Who is Cloaking?
Cloaking is a black hat SEO technique in which a site presents different content or URLs to human users and search engines. This is done by delivering content based on the IP address or User-Agent of the request. Cloaking is considered a deceptive practice and can result in a site being banned from a search engine.
What is a Robot.txt file?
A Robot.txt file is a text file that tells search engine crawlers which pages on your website to index and which to ignore. The file is placed in the root directory of your website and is composed of a series of rules in a specific format. These rules can be used to tell crawlers which pages to index, how often to crawl them, and more.
What is Google Sandbox?
The Google Sandbox is an alleged filter placed on new websites, preventing them from ranking well in Google’s search engine results pages (SERPs), regardless of the quality of their content. The Sandbox is said to last around six months, after which time the website may be indexed normally and begin to rank. There is no sure way to get around the Sandbox, but some believe that developing a strong social media presence can help.
What is Social Sharing What is its importance?
Social sharing is the act of sharing content from a website or blog post on social media. This can be done manually, by copying and pasting the URL into a social media platform, or by using a social sharing plugin. The important thing is that when your content is shared on social media, it has the potential to reach a larger audience and generate more traffic back to your site.
What is Local SEO?
Local SEO is the process of optimizing your online presence to attract more business from relevant local searches. It’s an important part of any small business’s marketing strategy.
What is Google My Business?
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
What is Google Trends?
Google Trends is a tool that allows you to see how often particular terms are being searched for on the internet. This can be useful for a variety of purposes, such as understanding which topics are popular at the moment or seeing how interest in a certain topic has changed over time. Plus, you can use Google Trends to compare multiple terms side-by-side and see which one is more popular.
What is Domain Name?
A domain name is the address of your website. It’s how people find you online. Your domain name is made up of two parts: the name and the extension. The name is the part that comes before the dot, and it’s what people will type into their browser to visit your website. The extension is the part that comes after the dot, and it tells people what kind of website they’re going to be visiting. There are a few different extensions, but .com is by far the most popular.
What is web hosting?
Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet. Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser.