Last Updated on 1 year by Sophia

In recent years, social media platforms such as Instagram have become a lucrative space for individuals to earn money through their content. With nearly 180 million users in India, Instagram has become a popular platform for influencers and creators to monetize their reach and presence. In this article, we will discuss how much Instagram pays for 10k followers in India. Understanding Instagram Influencer Marketing


  • Explanation of Instagram’s monetization policies
  • Importance of understanding payment structures for influencers

Instagram’s Monetization Policies

Instagram has several monetization policies that allow creators to earn money through their content. These include sponsored posts, brand partnerships, affiliate marketing, selling products, and advertisements.

Sponsored Posts

Influencers frequently use sponsored posts as a means of monetization on Instagram. These articles feature paid promotion of a company’s good or service. Influencers in India who have 10,000 or more followers can make up to INR 10,000 every sponsored post. Rates, however, can differ based on elements including engagement rates, industry competitiveness, and niche.

Brand Partnerships

Brand partnerships involve working with a brand on a long-term basis to promote their products or services. This type of collaboration requires the influencer to create content that aligns with the brand’s values and goals. Influencers with 10k followers or more can earn up to INR 50,000 per month through brand partnerships.

Affiliate Marketing

Affiliate marketing involves promoting a brand’s product or administration and receiving a commission on each and every deal done through the powerhouse’s exceptional connection or code. Powerhouses with 10,000 or more followers can earn up to 10% commission on each deal done through their affiliate connections.

Selling Products

Additionally, influencers can make money by selling their own goods, including physical goods and digital goods. This calls for the influencer to have a committed fan base that is eager to buy their goods.


In addition, Instagram provides Reels and IGTV advertising. By producing top-notch content that draws a sizable audience, creators can make money through adverts. Reels on Instagram feature full-screen commercials that can last up to 30 seconds.

Factors Affecting Payment for 10k Followers

There are several factors that can affect the payment for influencers with 10k followers in India. These factors include:

Niche: Influencers in popular niches such as fashion and beauty are likely to earn more than those in less popular niches.

Engagement Rates: Brands are more likely to work with influencers who have high engagement rates as this indicates a loyal following.

Industry Competition: The level of competition in the influencer industry can affect payment rates.

Negotiating Rates with Brands

Influencers should haggle prices with brands to make sure they are getting paid fairly for their job. Influencers should investigate market prices and establish a reasonable fee that is in line with the size and engagement levels of their audiences. Influencers must make sure their agreements with brands are clear and advantageous to both parties.

How much money can you make on Instagram?

The amount of money you can make on Instagram depends on various factors such as the number of followers, engagement rate, and niche. But, according to recent pieces of training, an Instagram user with around 10,000 followers can earn everywhere from $50 to $200 per sponsored post in India. Influencers with larger followings can earn even more. The key to earning money on Instagram is to establish a strong presence and engagement with your followers, which can interest the attention of potential sponsors. Additionally, focusing on a particular niche can increase the chances of a partnership with brands in that specific business.

How to build strong following on Instagram and make money as a creator

Check out this informative infographic that outlines some key strategies for building a strong following on Instagram. By implementing these tips, you can improve the visibility and engagement of your content, ultimately leading to a larger and more engaged audience. From using relevant hashtags to crafting visually compelling posts, there are many tactics you can use to make your content stand out on Instagram. By consistently creating high-quality content and engaging with your followers, you can establish yourself as a trusted and influential creator on the platform, which can open up opportunities for monetization and brand partnerships.


Estimated Average Price Per Post (INR)

Christiano Ronaldo

₹3,45,92,543 – ₹5,76,54,214

Ariana Grande

₹2,90,58,182 – ₹4,84,30,303

Dwayne Johnson

₹2,84,26,150 – ₹4,73,76,867

Priyanka Chopra


Virat Kholi


Shraddha Kapoor


Alia Bhat


Deepika Padukone


Average Prices per Post for Top Instagram Influencers

On average, micro-influencers with 5-10k followers can make around ₹6,531 per post on Instagram. For creators with 50,000 to 80,000 followers, the average charge per post is ₹14,843, while those with 250,000 to 500,000 followers can charge up to ₹49,725 per post. However, it’s important to keep in mind that the exact figures can vary depending on the type of content, location, and niche. In addition, creators can earn from multiple sources like ads, sponsorships, and fan memberships, making it difficult to estimate their total revenue accurately.


Influencers and producers now frequently use Instagram as a platform to monetize their presence and reach. Influencers in India with 10k followers may receive a range of payments depending on a number of variables, including their niche, their engagement rates, and the level of industry competition. Influencers must establish clear agreements with businesses and bargain pricing in order to make sure they.

Q1. Does Instagram pay users directly for their followers?

Ans: No, Instagram does not pay users directly for their followers.

Q2. How can you monetize your Instagram presence in India?

Ans: You can monetize your Instagram presence in India through sponsored posts, selling your own products or services, and affiliate marketing.

Q3. What is the average cost per sponsored post in India for every 10,000 followers?

Ans: In India, the average cost per sponsored post for every 10,000 followers can range from Rs. 5000 to Rs. 10,000.

Q4. What factors determine how much money you can make on Instagram?

Ans: Factors such as your niche, engagement rate, and the size of your following can determine how much money you can make on Instagram.

Q5. Is having a large number of followers the only way to make money on Instagram?

Ans: No, having a large number of followers is not the only way to make money on Instagram. Having a highly engaged audience and creating valuable content can also be more valuable to brands and companies looking to collaborate with influencers and creators.

Q6. How much Instagram pay for 10k followers?

Ans: Instagram does not pay users for having 10k followers. However, having a large following on Instagram can potentially lead to paid collaborations and sponsorships with brands. The amount of money earned from collaborations and sponsorships varies based on factors such as the creator’s niche, engagement rate, location, and nature of the content.

Q7. How much does Instagram pay for 1k followers in India?

Ans: The average monthly income on Instagram is almost US$3,000 (approximately Rs 2.47 lakhs). Micro-influencers with followers between 1,000 and 10,000 make an average of US$1,420 (approximately Rs 1.17 lakhs) per month. Mega-influencers, who have more than one million followers, can make up to US$15,356 (approximately Rs 12 lakhs) per month.

Q8. Do Instagram pay for reels?

Ans: Reels Bonus is an invite-only program that allows eligible creators to earn money based on the engagement their reels receive. If a creator is selected to participate, they will receive a pop-up notification and an invite that appears in their Professional Dashboard on the Instagram app. The program is designed to reward creators for producing engaging and high-quality content on the Reels platform. However, it is important to note that this program is not currently available to all creators and is still in the testing phase.

Q9. How Instagram pays you?

Ans: Regardless of the amount earned, all creators will receive an invoice for their earnings. Once the creator has earned the minimum amount for their product, a remittance will confirm that the payment has been issued and deposited into their selected payment method. Both invoices and remittances will be sent to the email address associated with the creator’s account as a PDF document.

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